are fair, reliable, honest and caring towards our customers,
suppliers, shareholders, employees and communities in which we do
business, grateful for the good that comes our way, and respectfully
committed to the needs of our customers. We exercise good manners,
listen, and consider the position of others in order to promote
strongly support the principles and purposes of voluntary
self-regulation and contributing to the economic stability of our
region. We are committed to ensuring that our advertising is neither
manipulative nor misleading by reflecting a true representation of
what we offer to our buying and selling neighbors. We acknowledge
ethical marketplace practices by our peers. We are responsible for
our own choices and accountable to the environment. "Will
do," means, "We’ll do it!"
strive to always do our best, building upon a good reputation of
loyalty, product, service, and in turn customer retention. We make
it possible for people to buy goods and services with a sense of
security, and firmly believe that an educated customer is the best
customer. We commit to training programs that assist the growth of
our employers and employees to increase customer care and promote
continued ethical treatment in the marketplace.
are an interactive part of our communities and share in making our
surrounding environs better. We think before we act, and extend our
services within the marketplace.
make a good faith effort to resolve all complaints brought to our
attention, and to eliminate the underlying causes of customer
complaints when they surface. We are committed to resolving problems
peaceably and free of anger, insults, threats or disrespect,
adhering to self-control, maturity and discipline--not carelessly
is our goal as a business to stay informed, persevere and risk
change if necessary for the betterment of our goals, respect
feedback, concerns, suggestions from our peers as well as our
customers. We have the courage to do the right thing, even when
there is nothing in it for us. We do not fear open-mindedness and
for the good of the global economy, tolerate differences.
ETHICS EQUALS GOOD BUSINESS!